A reader sends news that Nobel Peace Laureate Professor Muhammad Yunus was invited to be an Olympic Torchbearer for the Olympic Games in Rio, Brazil, by the President of the International Olympic Committee Mr Thomas Bach. Professor Yunus bore the Olympic torch at the final leg of the relay in Rio on 4 August, 2016.
The Rio Olympic Torch relay began with the traditional Olympic flame lighting ceremony in the Greek city of Olympia, birthplace of the ancient Games, on 21 April, 2016. In Brazil, the Rio 2016 Olympic Torch Relay started in the Brazilian capital Brasília on 3 May. After travelling more than three hundred cities throughout the country, it ended on 5 August 2016 during the Opening Ceremony at the Maracanã Stadium.
Professor Yunus addressed the International Olympic Committee (IOC), attended by representatives of the national Olympic Committees from around the world, in Rio on August 4, 2016. He spoke on “Athletics, Social Business and SDGs – the New Vision of the World”. In social business, another concept pioneered by Professor Yunus, the purpose of an organisation is to benefit people and the planet in a sustainable way by using best business practices. Read more and click on Professor Yunus’ videoed speech here.
He will be jointly working with the IOC to develop a social dimension to the athletics and the sports world, right from the grass root level to the global level. This will include all IOC events, venues and participating organizations, creating social businesses to address human problems around them.
Those wishing to know more about Professor Yunus’ approach to social business may read his chapter on the subject on the West Midlands New Economics website.